Tiny touchpoints, big difference: Why internal comms isn’t a broadcast
In a fast-moving organisation, it’s easy for internal communication to become a background blur.
Emails skimmed. Posters walked past. Channels full of “just so you know”s.
But the truth is: when the pressure is on, how we connect inside matters just as much as what we deliver outside.
Our internal engagement also supports making space for the quiet moments that help people feel seen, heard, and part of something.
Because internal comms isn’t about broadcasting updates.
It’s about building relationships — one touchpoint at a time.
⏰ We’re making space for informal connection
Sometimes, the most impactful moments aren’t scheduled.
That’s why we’re:
- Hosting Kitchen Table-style lunch & learn sessions to bring people together without PowerPoints
- Spotlighting staff-led stories in our internal channels — not just corporate updates
- Running “Delving into devolution” sessions so staff can co-design how we develop our approach to this and how best they want to be supported
These aren’t flashy. But they’re powerful.
They say: “You matter.”
They say: “We see the change you’re part of.”
They say: “Let’s slow down just enough to learn from each other.”
📡 We’re rethinking the rhythm of internal updates
We want to better match the reality of people’s time and attention.
That means:
- Slimming down the noise, and making key stories easier to find
- Scheduling updates from mission areas in bite-sized, monthly formats
- Helping programme leads translate delivery into language that feels human — not just strategic
Our question is always: “Will this help people feel more connected to what we’re building?”
🔁 We’re making participation visible
When staff shape new ways of working, we want others to see that.
So we’re:
- Sharing stories from our teams showing how change happens from within
- Linking internal updates to real staff contributions — not just leader announcements
- Making room for feedback loops, not just information pushes
Because comms shouldn’t be a wall.
It should be a window — and a door.
🧭 What I’m learning
In an organisation that’s navigating complexity and change, internal engagement is a quiet superpower.
It:
- Builds confidence in our direction
- Makes work feel less lonely
- Connects delivery with meaning
And it does all that not through noise, but through care.
So if you’re holding internal comms work in your team — thank you.
You’re doing more than sending updates. You’re helping people stay grounded in the why.
If you’re experimenting with participatory or relational approaches to internal comms, I’d love to hear how you’re doing it — especially how you create space for reflection when everything feels urgent.
