In our experiment to use space to bring together people to develop projects to help tackle the climate crisis, we’re thinking about how we track impact and feedback.
What do we want to achieve?
What is the journey we want people to go on?
Between the people already involved in the local community and people just walking by the space or even people who don’t know the space exists, there will be a different journey we want the space to take them on. From finding out from a friend, to being curious about’s going on, exciting by what they see or hear, taking part in an activity, feeling more connected by the people they’ve met and the ideas they’ve developed, taking action themselves to improve their neighbourhood and being part of a wider movement of change.
How do residents get involved?
How do people already running activities get involved?
What are the measures of success ?
- People become more aware and involved in actions to tackle the climate crisis as a result of visiting the space
- People have increased connections with people from other backgrounds as a result of visiting the space
- Groups tackling the climate crisis see the number of people involved in their activities increase
- New ideas and projects are developed within the space and people feel they are able to develop projects
- Groups tackling the climate crisis feel they are working better together and have been able to influence the space & programme
How will we measure?
How can we innovate in how we measure impact?
Throughout people’s interactions with Think & Do, we need to be able to track the impact it is having on them, from even before they enter the space, through to before they leave it.
We need to use thick and big data. It is easier to be able baseline before and after using online surveys like when people sign up to events, but more meaningful when hosts are having a conversation with people coming into the space. But how do you capture the conversation? We’re testing out having hosts and everyone in fact sharing the connections they’ve made and what they’ve learnt through our Think & Do Stories book. We’re putting out the following questions throughout this space. We want everyone — whether they’re taking part in an activity, running a session or hosting the space to share:
- What do you love about this space?
- What could we improve?
- What have you learnt?
- What will you do next?
Think, Do & Pledge!
What else could do to capture feedback and see the impact the space has had on people? Who would be up for interviewing people about their experience in the space? Who’d be up for blogging about the space? Who’d be for up creating innovative ways for people to share their feedback in the space? Who’d be up for tracking other impacts the space is having?
