At Camden, I worked with others to use space to bring together people to develop projects to help tackle the climate crisis; we’re thinking about how we track impact and feedback.
What do we want to achieve?
What is the journey we want people to go on?
Between the people already involved in the local community and people just walking by the space or even people who don’t know the area exists, there will be a different journey we want the room to take them on. From finding out from a friend to being curious about what’s going on, excited by what they see or hear, taking part in an activity, feeling more connected by the people they’ve met and the ideas they’ve developed, taking action themselves to improve their neighbourhood and being part of a broader movement of change.
How do residents get involved?
How do people already running activities get involved?
What are the measures of success?
- Due to visiting space, people have become more aware and involved in actions to tackle the climate crisis.
- People have increased connections with people from other backgrounds due to visiting the space.
- Groups tackling the climate crisis see the number of people involved in their activities increase.
- New ideas and projects are developed within the space, and people feel they can create projects.
- Groups tackling the climate crisis feel they are working better together and have been able to influence the space & programme.
How will we measure?
How can we innovate in how we measure impact?
Throughout people’s interactions with Think & Do, we need to be able to track the impact it is having on them, from even before they enter the space to before they leave it.
We need to use thick and big data. It is more accessible to baseline before and after using online surveys, like when people sign up for events, but more meaningful when hosts are conversing with people coming into the space. But how do you capture the conversation? We’re testing out having hosts and everyone sharing the connections they’ve made and what they’ve learnt through our Think & Do Stories book. We’re putting out the following questions throughout this space. We want everyone — whether they’re taking part in an activity, running a session or hosting the freedom to share:
