How do we mobilise people around shared outcomes?

  • People targeted by the programme but all residents
  • Through a stratified model but so they can feel and be a genuine social movement, something the whole community can feel part of
  • About starting from local resources, but understanding what drives behaviour and system change
  • About behaviour change by and for residents, but staff too



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Head of Policy Design, Scrutiny & Partnerships @newhamlondon #localgov Co-founder of #systemschange & #servicedesign progs. inspired by @cescaalbanese