When many people think of Lambeth, they either think of “the Lambeth walk” or of Brixton. But the borough runs north from the lively Southbank to the outer reaches of Norwood and from the high streets of Clapham to the sprawling Brockwell Park.
People are more aspirational, optimistic and socially liberal
What people feel and think about their experience of living in a neighbourhood and interacting with others is shaped by values that are deep-rooted in the environment and networks they’ve been brought up in. While every human has needs which flow all the way from needs like food, water and sleep to creativity and problem solving, we give them different levels of importance. While a settler is much more focused on security and traditional networks, like families and neighbours, a pioneer will prefer creativity and the ability to make new connections. As such, when we want to support collaboration, it’s important we don’t make the assumption that will want to work together in ways which we feel comfortable with. Even if in Lambeth, there are proportionally more pioneers than the national average, we need to understand what values different communities possess…but also share if people are to want to collaborate.
1. People want to take part in & shape cultural experiences where they can consume & share
Identities will be more influenced by the different cultures & situations people are exposed to throughout their life
Services and activities will be increasingly personalised to and shaped by people, supported by ecosystems of entrepreneurs
People will be increasingly drawn into pooling their resources with people like them, to save money and belong to a community
Ability to use technology and increase in people moving around to work & live will affect how they can look after themselves & each other
Neighbourhoods will increasingly be dominated by specific demographics and cultural trends
2. People want products & services that help them navigate their work & social life
Change in family, friendship and work structures will affect where & how people spend their free time
Digital and collaborative services will shape how people work and socialise and who they do it with
Increase in self employment and people with multiple care responsibilities will blur boundaries between work & leisure
Consumer & leisure activities will increasingly be provided “on demand” either online, in public spaces or people’s homes
Neighbourhood activities — be they run by brands or communities — will increasingly target specific demographics
Cultural Magnets who comprise 10.1% of the population are people who want solutions personalised to their needs — be it how they live, work and socialise. They value social status.
High Street Consumers who comprise 22.9% are people who are underworked or overworked and can only afford to live in high rise social housing. They value security.
Concierge Communities who comprise 17.6% of the population are people who want to ensure they’re safe from the outside world to live their luxury lifestyle. They value social status and security.
Digital Collaborators who comprise 25.9% of the population are people who want to connect and collaborate with people, wherever they are. They value social status and community.
Trend Makers who comprise 9.5% of the population are people who want to apply their skills to develop new products and services to local needs. They value community.
Home-Grown Entrepreneurs who comprise 14.0% of the population are people who want to develop self-sufficient communities that don’t rely on technology. They value community.
The Public Services (Social Value) Act 2012 challenges public sector organisations to consider the environmental, social and economic value we can achieve through our purchasing and contractual relationships.
Social Value in procurement means achieving benefits that are outside of the core service provision. We aim to work closely with our providers and community organisations in order to achieve this through:
- Realising the additional benefits that we can achieve together through the ways you work and the things you do
2. Ensuring the outcomes we collaborate on reflect the things our community values
3. Delivering value through the way we work with partners and commission services
