Behaviour by design

1. Uncover the unusual behaviours people are using in public spaces

Why not call upon the eccentrics or urban safarians amongst your network — be it your colleagues, your neighbours or your friends.

2. Spot which behaviours are spreading throughout a network or a system

We helped young people to spot how bullying was spreading through theirs, which you can see below.

3. Make sense of people’s intrinsic motivations as well as their attitudes & behaviours

We’ve been looking at how we incentivise and reward those innovative behaviours.

4. Support people to change their behaviour to seed systems change

You could use digital technology to model behaviours people feel confident in displaying. We’re working with interaction designers to support social ventures understand how to improve the user experience of their solutions. Interaction design models the behaviours that people use everyday and translating them into the design of services so that there is as little friction as possible in the transition between your offline and online behaviour.



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Head of Policy Design, Scrutiny & Partnerships @newhamlondon #localgov Co-founder of #systemschange & #servicedesign progs. inspired by @cescaalbanese